The logo redesign for TIFF: Toronto International Film Festival aims to capture the essence of the event while modernizing its visual identity. The design incorporates a cyan tone to evoke a sense of vibrancy, creativity, and innovation. The focal point of the logo is the letter "I," which features an icon in the shape of a pupil, representing the event's focus on visual media such as photography, videography, and movies in general. The pupil serves as a metaphorical window into the captivating world of cinema, inviting audiences to explore and immerse themselves in the art of storytelling.
