This project involved designing the branding, logo, and labels for "Los Reyes," a Mexican beer company that specializes in producing handcrafted beers. The company draws inspiration from the Mexican heroes of the revolution, "Emiliano Zapata" and "Pancho Villa", who fought for the people's rights and freedom. The goal was to create a visual identity that reflects the rich heritage, craftsmanship, and rebellious spirit of the Mexican revolution, while capturing the essence of handcrafted beer.
The branding concept for "Los Reyes" revolves around celebrating the Mexican revolution and its heroes. It aims to convey a sense of history, authenticity, and pride. The brand identity draws inspiration from the visual elements associated with the revolution, such as vintage typography, rustic textures, and bold imagery. The overarching theme reflects the rebellious spirit and camaraderie that defined the revolutionary era.
The typography and colours used in the brand are carefully chosen to evoke a sense of tradition and craftsmanship, with a balance between elegance and readability.
